Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground.
Via: antiadvertisingagency
quinta-feira, 11 de novembro de 2010
The coolest playground in the city!
Exibido na bienal de arquitectura e urbanismo de Shenzen e Hong Kong em Janeiro, do colectivo Double Happiness que transforma um Outdoor num parque recreativo.
Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground.
Via: antiadvertisingagency
Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground.
Via: antiadvertisingagency
quinta-feira, 14 de outubro de 2010
Marketing vs Catastrofe
Aposto que há uma mãozinha da Adidas por detrás disto!
I bet that adidas had something to do with this!
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| Former football player Franklin Lobos is the 27th man to leave the mine in Chile |
Faz lembrar a cratera em São Paulo, onde promotoras da Red Bull andaram a distribuir gratuitamente produto às equipas de resgate e autoridades no local . Controverso não é?
It reminds me of Sao Paulo, Brazil catastrofe, Red Bull girls giving way samples to the rescue teams and authorities, working on the crater. Don't you find it a little bit Controversial?
quinta-feira, 7 de outubro de 2010
The Urban Speaker
Instalação artistica que surge de um projecto que tem por objectivo repensar a forma como utilizamos os espaços publicos pelos quais passamos diáriamente. O utilizador consegue passar de anónimo a orador principal de uma evento espontâneo e improvisado, num abrir e fechar de olhos. Excelente para adaptar a uma acção de guerrilha.
Art Installation that is the result of a project that defies you to re-think the way we use public spaces that we visit every day. The user is able to go from a John Doe to a main speaker of improvised and spontaneous event in a blink of an eye.
Via: wooster
Art Installation that is the result of a project that defies you to re-think the way we use public spaces that we visit every day. The user is able to go from a John Doe to a main speaker of improvised and spontaneous event in a blink of an eye.
Via: wooster
In and out of the box
Um pequeno clube de Yoga em Shangai optou por uma acção de guerrilha na tentativa de recrutar novos alunos. Numa das praças da cidade, com apenas uma caixa, panfletos e o próprio mestre de Yoga conseguiram sem duvida alguma impactar os que por ali passaram.
A small Shangai Yoga club chose a guerrilla stunt to raise their brand awareness and recruit new club members. In one of the town squares, with only a wooden box, pamphlets and the club Yoga master they were able to truly impact everyone that passed by.
Via: adsoftheworld
A small Shangai Yoga club chose a guerrilla stunt to raise their brand awareness and recruit new club members. In one of the town squares, with only a wooden box, pamphlets and the club Yoga master they were able to truly impact everyone that passed by.
Via: adsoftheworld
sábado, 2 de outubro de 2010
Reality Show Outdoor
Ora aí está algo de surprendente, as Páginas Amarelas, aquela marca que para nós é tão familiar e conservadora, realizaram uma acção de marketing diferenciando muito interessante em Israel. Transformaram o que podia ser, um outdoor de publicidade numa casa, dividida em dois por uma parede que se move, de um lado habita, o vencedor do reality show Surviver e no outro lado o vencedor do Big Brother nas versões Israelitas. São dados desafios a ambos e o vencedor ganha espaço. O objectivo é literalmente esmagar o adversário. Três sites fazem live stream mas há quem queira acompanhar "in loco". Perguntam vocês, o que é que isto tem a ver com Páginas Amarelas? Ora bem, não faço a minima ideia, mas gostava de saber!
Eu teria colocado o Presidente Palestiniano de um lado e o Presidente Israelita do outro!
"The Yellow Pages has launched ‘The Billboard Master’ reality project in Israel. A visible-to-the-street, two-compartment living space is inhabited by Big Brother winner Eliraz Sadeh and Survivor winner Natan Bashevikin who compete with one another doing assignments and tasks.
As each challenge is completed, a divider is moved to increase the size of the winner’s side of the habitat while decreasing the size of the loser’s. The Billboard Master game goes on until one participant is literally squeezed out." (English text by Trendhunter)
Via Trendhunter
Eu teria colocado o Presidente Palestiniano de um lado e o Presidente Israelita do outro!
"The Yellow Pages has launched ‘The Billboard Master’ reality project in Israel. A visible-to-the-street, two-compartment living space is inhabited by Big Brother winner Eliraz Sadeh and Survivor winner Natan Bashevikin who compete with one another doing assignments and tasks.
As each challenge is completed, a divider is moved to increase the size of the winner’s side of the habitat while decreasing the size of the loser’s. The Billboard Master game goes on until one participant is literally squeezed out." (English text by Trendhunter)
Via Trendhunter
quinta-feira, 30 de setembro de 2010
The small bang
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| Europe's beliefe in God |
So, being this one the firt post, it was suposed to be the time where we would define the type of contents to publish, however, being this Blog originaly Portuguese and according to the data that the attached map gives us, we leave it in God's, Θεός, Ishvara, Alá, El, Shakti or Jah hands.
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